THE ECONOMICS OF TOURING EXHIBITIONS
In response to feedback from the sector and supported by ACE, TEG is currently developing a new seminar on The Economics of Touring Exhibitions. The seminars will be delivered from February 2016 to January 2017; two in each ACE region. The seminar will explore the economic and partnership models that venues can employ to tour, drawing from case studies and examples of good practice. Delegates will consider the range of ways to structure a touring programme, how to approach building a consortia of venues to work with, budgeting, fundraising and sustainable touring.
The seminar will explore the economic and partnership models that venues can employ to tour, drawing from case studies and examples of good practice. Aimed at managers the seminar will consider the range of ways to structure a touring programme, how to approach building a consortia of venues to work with, budgeting, fundraising and sustainable touring.
The Economics of Touring Exhibitions training will be piloted at Birmingham Museum and Art Gallery on the 4th November 2015, 10.30-4pm. The cost to attend will be £15 for members and £25 for non-members.
Please complete the BOOKING FORM to reserve your place.
If you are interested in booking a future date for a seminar in your region or would like to discuss specific training needs please email: firstname.lastname@example.org.
BEGINNING TO TOUR
TEG’s current professional development seminar on touring exhibitions is open to members and non-members. Seminars can be booked directly by delegates or programmed in partnership with staff responsible for training in their region.
Beginning to Tour is aimed at people who want to start producing their own touring exhibitions and provides basic level skills and knowledge for creating and managing touring programmes. The seminar encourages active learning by sharing up to date examples of best practice and creating practical resources. Delivered by trainers with vast experience of working in the sector the seminar is also an opportunity to meet other professionals interested in touring exhibition work. The seminar can be booked as a full or half day session. A full list of modules are listed below.
The next Beginning to Tour training seminar will be held at The Museum of East Anglian Life on 7 October 2015, 10.30-4pm. The cost to attend is £40 for members and £60 for non-members.
Please complete the BOOKING FORM to reserve your place.
BEGINNING TO TOUR- MODULES
A full or half day session can be created from the following modules:
Participants will consider the aims and objectives of their own touring programme. Key questions that can be used to assess the viability of an exhibition idea will also be introduced. Delegates will then actively work through the key things to consider in order to assess their own exhibition ideas.
• Funding touring exhibitions
Through active discussion of case studies different funding models and sources will be discussed alongside the best approach to funding applications (this can be focused to suit the type of venues participating). A practical exercise will require delegates to draft an exhibition fundraising plan. A list of resources and further reading would be included in delegate packs.
• Finding venues
Delegates will review information produced by tour organisers (tour packs) to market exhibitions to hirers and assess their usefulness. Through group discussion a list of key information for tour packs will be produced. Delegates will actively think through the information that should be included in tour packs for specific exhibitions.
• Assessing suitability of venues
Using real examples of exhibitions and facilities reports delegates will actively assess whether venues are suitable and consider what questions might need to be asked, or considered on site visits in order to assess this further.
• Responsibilities and agreements
Delegates will be able to view examples of agreements for touring exhibitions. They will think through the key information to include and the best approach to contract negotiation.
The importance of effective evaluation and what it can be used for will be outlined. Real case studies will enable delegates to actively review and assess the impact of actual evaluation methods.
TEG's seminar programme is sponsored by
MONDAY 22nd APRIL
NATIONAL MUSEUM CARDIFF
PANEL DISCUSSION SESSIONS:
(1) Strategic Partnerships
Discussions centred around developing partnerships internationally from the perspective of small organisations partnering with larger ones, looking at the motivations for working internationally, what we gain from it and how to go about it.
Amanda Farr, Director, Oriel Davies, on Welsh partnerships and working with Wales in Venice 2013
Delphine Allier, British Council, on international strategic projects
Tony Trehy, Arts & Museums Manager, Bury Museums on the International Touring Exhibitions Group’s first exhibition, ‘Toward Modernity: Three Centuries of British Art’, shown in Beijing, Shenyang and Nanchang
(2) Audience Development
This session looked at a variety of projects that have used a range of methods, including the creation of temporary and touring exhibitions alongside media and outreach projects, to attract different audience segments and enhance visitor involvement and engagement.
Chair: Louise Hesketh, TEG Chair & Visual Arts Development Officer, The Brindley
Nick Beasley, Chief Executive, Audiences Wales
Sarah Greenhalgh on National Museum Wales’ ‘Bling!’ project
Rachel Escott, Audience Development Consultant, Creative Communications
Karen MacKinnon, Exhibitions Officer, Glynn Vivian Art Gallery, on the Exhibitionists project, a 4-part competition in collaboration with TV
FRIDAY 27th APRIL
NATIONAL MUSEUM OF SCOTLAND, EDINBURGH
TOURING PARTNERSHIPS SEMINARS:
National Museums Scotland on their National Partnerships Programme
Speaker: Jilly Burns, National Partnerships Manager
The Royal Botanic Garden Edinburgh on future touring projects
Speaker: Elinor Gallant, Exhibitions Officer
Dovecot Studios' upcoming centenary year touring exhibition
Speakers: Gráinne Rice/ Catriona Baird
Partnerships and collaborations
Monday 27th June 2011
The Quilt Museum, St Anthony's Hall, Peasholme Green, York, YO1 7PW
1030 Registration, Seminar 1100 until 1530
Building successful partnerships is an essential part of a cultural organisation work; it can increase audience participation and allow new interpretations of existing collections. Touring exhibitions are in such a position so that an organisation’s collection can be utilised in partnership to inform, entertain, and educate new and existing audiences, increase access to collections, and bring the collection out of the organisation and to the public.
But partnerships take time to develop and it is important that relationships are nurtured, partnership opportunities are mapped, and collaborations well managed. TEG commissioned this seminar to look at the best practice in partnership working, provide delegates with knowledge to develop new partnership, and inspire organisations to think how they can develop their partnership offer.
With an introduction on successful partnership working from Emma King, and speakers from Tyne and Wear museums discussing their dispersed collection exhibitions and partnership mapping; National Museums Liverpool speaking about their successful Plantastic exhibition and the Quilt Museum talking about their current partnership activities there was a wealth of knowledge and experience to hear about.
1030 – 1100: Registration
1100 – 1230: Introduction to partnership working, Emma King consultant
1230 – 1330: Lunch
1330 – 1415: Plantastic, Anne Lord, National Museums Liverpool
1415 – 1500: Dispersed Collection exhibitions, Bill Griffiths and Emily King, Tyne and Wear Museums
1500 – 1510: Refreshments
1510 – 1600: Partnerships and an opportunity to explore the exhibitions, The Quilt Museum, Fiona Diaper
MONDAY 11 APRIL, BRITISH MUSEUM, LONDON
Impact of budget cuts and developments in MLA/ACE
Speaker: Roy Clare, CEO MLA
Results of the TEG finance survey, the current financial climate and its impact on TEG members
Speakers: Andy Horn (TEG), and Cynthia Morrison-Bell (Art Circuit)
British Museum in the UK: developing a sustainable national programme
Speaker: Frances Benton, The British Museum
PROMOTING TOURING EXHIBITIONS
FRIDAY 22nd OCTOBER 2010
BIRMINGHAM MUSEUM AND ART GALLERY: GAS HALL
Promoting Touring Exhibitions provided delegates with an introduction to marketing techniques and strategies, looking at how one can identify key target audiences and deliver your product to them. The day explored both how to promote exhibitions for hire and also how to market the hired exhibition to the general public in the host venue. Consisting of a mixture of practical advice and case studies from large and small organisations it was an excellent opportunity to discover new marketing skills, brush up on existing ones, and network with other people and organisations in the touring exhibitions world.
FRIDAY 19 MARCH, LEEDS CITY MUSEUM
The Marketplace seminar programme was in the format of a series of presentations on the practicalities of touring exhibitions from small-scale to international, including collaborative models for developing touring.Sessions and speakers:
Session 1: 12.05-12.30
Evolution - The Theory Demonstrated
Clive McCready, General Manager, TESS Demountable
A practical and light-hearted demonstration of a demountable showcase live on stage. Audience members were invited to participate and will be shown how to assemble and dismantle a high quality Evolution showcase as used for the Tutankhamun Touring Exhibitions. The demonstration was intended to dispel the myths about how difficult it is supposed to be to build/dismantle touring exhibition showcases. Questions and heckling were welcome!
Session 2: 14.00-14.25
The British Council Collection, its use in the UK and partnership exhibition programmes
Including in 2010 significant exhibitions at Whitechapel Gallery, London and the Royal Botanical Gardens, Edinburgh.
Sarah Gillett, Visual Arts Manager, British Council, London
Sarah Gillett is Visual Arts Manager for the British Council in London. With a Fine Art background, she has worked for the British Council for 10 years, and regularly gives lectures and workshops alongside British Council exhibition programmes. Her predominant responsibilities are in developing new ways of working with the Collection and overseeing the British Pavilion presentations at the Venice Biennale. With this in mind, she commissions rich media content for both the British Council Collection and Venice Biennale online, for greater global access to the arts.
Session 3: 14.30-14.55
CraftCube: A new approach to exhibiting contemporary craft
A Crafts Council and University of Newcastle collaboration
Dr Jayne Wallace, Research Fellow, Culture Lab, University of Newcastle
Sarah Turner, Curatorial Projects Officer, Crafts Council
The CraftCube initiative presents new ways of displaying, interpreting and accessing contemporary craft with the aim to engage with a broad audience profile. The programme, comprising individual, free standing display environments has been developed to accommodate two aspects of practice. A first programme strand showcases objects from the Crafts Council Collection, bringing selected objects to life with dynamic interpretation methods. A second strand provides a platform for the work of Research Fellows that are at the cutting edge of contemporary practice.
Research-based CraftCubes are being designed directly with Fellows to make manifest an aspect of their practice-based research. The presentation will focus on the collaboration between the Crafts Council and the Culture Lab cluster based at the University of Newcastle to develop a display exploring the potential of digital-jewellery.
Session 4: 15.00-15.25
museumaker: unlocking the creative potential of collections
Speaker: Susie O’Reilly, co-director, museumaker
Following a successful regional pilot, museumaker (mm) is a now a national project (www.museumaker.com) funded by the MLA, Renaissance and Arts Council England. mm is working cross-regionally with 16 diverse museum partners and their commissioned makers to build capacity and explore how museums and historic houses – of all sizes, types of governance and collections, can benefit from the rich resources and creative energy of the contemporary craft sector. The mosaic of projects and installations - which start to go live for the public from June – seek to demonstrate innovative ways of bringing collections and heritage sites to life, drawing in new audiences, actively engaging communities and supporting the development of craft-led retail products.
Session 5: 15.30-15.55
Reaching New Audiences Through Touring Exhibitions
J Michael Phillips, Head of Archives & Museum, Bethlem Royal Hospital
Bethlem Royal Hospital was founded in 1247, the country’s oldest mental hospital. With nearly a thousand artworks we are Britain’s only museum specialising in historic and contemporary psychiatric art. We have a small staff of five employees, and a very small building.
This presentation will show how a small museum can reach new and larger audiences through touring exhibitions. In 2003-04 we had 900 on-site visitors and 5,000 off-site visitors. In 2008-09 we had 2,400 on-site visitors and 85,000 off-site visitors.
We have had successes and a few problems. We have learned how to make an exhibition work well and how to make life easier for the borrower. We have also seen how things can go wrong and learned what to avoid. We have been involved in single source exhibitions, partner exhibitions and multiple collaborative exhibitions. We hope our experiences may help others.
The Brindley, Runcorn, Cheshire
Thursday 17 September 2009
Raising funds for exhibitions is challenging at the best of times, and even more so given the current economic climate. This seminar looked at ways of seeking sponsors, negotiating terms and managing expectations. The event welcomed delegates with an interest in generating and managing exhibitions in all types of venues, including curators, managers, exhibition organisers and those involved in sponsorship and development.
Talk 1: Long-term Corporate Partnerships: Challenges and Benefits
Pim Baxter, Development Director, National Portrait Gallery
Talk 2: The Model Sponsorship: Exploiting opportunity - Managing Expectation
Donna Loveday, Exhibitions Manager, Design Museum
Brenda Parkinson and Eleanor Wotherspoon, Arts and Business North
Talk 4: Flying the nest (a bit!) - Launching a fundraising campaign at a local authority museum
Hollie Smith-Charles, Fundraising & Development Manager, Birmingham Museums & Art Gallery
Preview of the next exhibition at The Brindley: Creative Minds with Visual Arts Officer Louise Hesketh
Copies of the talks and presentations are available to members on the Seminar Papers webpage.
How do you develop new audiences through touring exhibitions?
V&A Museum of Childhood
Monday 6 April 2009
Hosted by the V&A Museum of Childhood, London, on 6 April to generate discussion and ideas on touring exhibitions as a way of developing audiences. The event welcomed delegates from curatorial, learning, marketing and exhibitions departments at historical, social, visual arts and crafts organisations. It aimed to provide advice and information on developing audiences looking at specific case studies from a range of venues.
11.00 Registration with tea and coffee
11.30 Welcome by the Chair, Andy Horn, Chair of TEG
11.40 Welcome from the V&A Museum of Childhood
11.45 Developing lower income and hard-to-reach audiences
Teresa Whittaker, Exhibition Curator, Museums Sheffield
12.15 Developing family audiences
Stephen Nicholls, Exhibitions Manager, V&A Museum of Childhood
12.45 Tour of Top to Toe: Fashion for Kids exhibition
Sarah Wood, Exhibition Curator for Top to Toe, V&A Museum of Childhood
14.00 Developing audiences outside venues
Alison Chisholm, Travelling Gallery Curator, Edinburgh
14.30 Developing culturally diverse audiences
Maria Ragan, Exhibitions & Design Manager, Horniman Museum
15.00 Developing schools audiences
Adam Goldwater, Learning Officer, Tyne and Wear Museum Service
15.30 Seminar evaluation survey and prize draw
15.40 Close by Chair, Andy Horn, Chair of TEG
15.45 Opportunity to visit exhibition / galleries
Touring Exhibitions in Alternative Venues
Monday 15 September 2008
Portico Library, Manchester
Hosted by the Portico Library, Manchester, to generate discussion and ideas on touring exhibitions in alternative, non-gallery venues, the event welcomed exhibition organisers with an interest in outreach and audience development outside traditional gallery spaces, including community venues, churches, hospitals, schools, architecture centres, libraries, rural venues, sports and garden centres. It aimed to provide advice and information on alternative models of touring and collections mobility, looking at particular case studies in a range of non-gallery venues.
Copies of talks and presentations are available for download from the Seminar Papers webpage.
Details of the seminar:
Programme (Word doc, 48KB)
Evaluation survey report (Word doc, 62KB)
This was the eighth in TEG’s new programme of seminars, supported by funding from the Esmée Fairbairn Foundation.